Case Study: GANT elevates in-store customer experience with Cegid

GANT elevates the in-store CX with Cegid

GANT, a global fashion retailer with more than 650 stores across 31 markets, partnered with Cegid to support its omnichannel expansion and handle the complexity of onboarding new markets. The brand needed a solution that could address fiscal rules, local compliance requirements, and give better real-time visibility into stock and store operations.

Cegid implemented its POS and Unified Commerce platform across Europe, helping GANT standardize processes, improve data accuracy, and manage retail operations through a cloud-based system. The result has been stronger stock visibility across stores and warehouses, real-time reporting for staff, and measurable growth in CRM membership of 150% since 2017, with 60% of UK transactions now coming from loyalty members.

Gant

Ricky Dematagollage

Head of Global IT Omnichannel