Case Study: Delsey achieves rapid Asian expansion and omnichannel retail optimization with Cegid's Yourcegid Retail

Delsey is all packed to explore Asia with Cegid

Delsey, the French luggage maker founded in 1946 and the world’s No. 2 in its market, is accelerating expansion across Asia and the Indian subcontinent and needed a proven, localized retail management platform and an experienced international partner to support rapid rollout and omnichannel growth. With a tight timeline to scale stores in diverse markets, Delsey required multi-currency/multi-language compliance, advanced CRM and loyalty, and strong change-management support.

Delsey selected Cegid’s Yourcegid Retail and deployed the solution in more than 40 stores in Hong Kong and China in under four months, with rollouts planned for Singapore, Korea and India. The platform centralizes merchandising, POS, clienteling and web-to-store functions in a real-time database, enabling optimized inventory, reporting and customer services (loyalty, click-and-collect). As a result, Delsey has streamlined retail operations, improved customer engagement and positioned itself to sustain aggressive Asian growth (targeting ~20% annual expansion).

Delsey

Cathérine De Bleeker

Global Marketing Director