Case Study: Crunch Fitness achieves cloud retail transformation, tighter inventory control and PCI compliance with Cegid Yourcegid Retail Y2

Crunch Fitness - Customer Case Study

Crunch Fitness, a New York–based chain with 145+ clubs and 32 premium Signature locations, sells apparel and athleisure alongside memberships and services. The company faced looming SHA‑2/PCI security requirements, costly and unreliable self‑hosted retail systems, and limited visibility into members’ non‑membership purchases — all of which hindered inventory control, ordering and loyalty efforts.

Crunch deployed Cegid’s Yourcegid Retail Y2 as a single, cloud‑based retail platform with built‑in purchase‑order management. The system centralized inventory and automated ordering, captured the full customer purchase journey to enable targeted loyalty programs, tightened margins, and cut data‑center costs while reducing risk of data loss.

Crunch Fitness

Mike Neff

Vice President of Member Services