Case Study: Crew Clothing Company achieves faster campaign launch reviews with Cegid Retail Store Excellence

Crew Clothing Company - Customer Case Study

Crew Clothing Company, a British lifestyle clothing brand with nearly 80 stores across the UK, needed a better way to maintain consistent product and brand presentation across a varied store estate. Its brand repositioning programme made it difficult to ensure standards were delivered evenly across large shopping centre locations and smaller market town stores. Crew Clothing Company used Cegid Retail Store Excellence to help manage this challenge.

Cegid Retail Store Excellence provided the Retail Management and Visual Merchandising teams with real-time visibility, photo upload, workflow, and task management tools to review campaign launches and guide store teams quickly. As a result, the time needed to check a launch and confirm standards were met dropped from 2 weeks to 48 hours, enabling faster feedback and more consistent execution across stores.

Crew Clothing Company