Case Study: L’Oreal achieves a seamless omnichannel retail experience with Cegid Retail

Cegid Retail seamlessly fulfils the compliance and omnichannel demands of the L’Oreal Group

L’Oréal Group, the world leader in beauty, needed to strengthen its omnichannel strategy by integrating CRM and e-commerce while improving the in-store customer experience across its global retail network. To support this challenge, L’Oréal turned to Cegid Retail to help manage compliance and deliver a seamless shopping experience in stores across 35 countries.

Cegid implemented its Cegid Retail unified commerce platform, which collects, stores and manages data while supporting tax, regulatory and retail requirements in more than 75 countries and 25+ languages. With Cegid’s API-driven, agile solution, L’Oréal is better equipped to evolve its POS systems and deliver a more connected omnichannel experience worldwide.

L’Oreal

Nicolas Koller

Global IT Retail Manager