Case Study: Paul Smith achieves 90% inventory visibility and real-time omnichannel retail with Cegid’s Yourcegid Retail

Cegid cloud capabilities transform Paul Smith customer experience

Paul Smith, the designer fashion brand with 200+ stores across 16 countries, set out to redefine its shopper experience and replace fragmented systems with a single global platform. The retailer needed a rapid, cost‑effective omnichannel solution that could integrate POS and ERP, support localized operations across markets, and enable more personalized, mobile customer interactions.

Cegid’s Yourcegid Retail SaaS provided the cloud-based, configurable core Paul Smith required, deployed first in the UK and then globally. The new platform delivered immediate business benefits — inventory visibility up 90%, 100% hourly POS‑to‑ERP syncing, a 90% reduction in duplicate customer records, and pop‑up launches cut from ~10 weeks to under two — while enabling gift cards, real‑time stock access, and a scalable foundation for mobile POS and future omnichannel innovation.

Paul Smith

James Horsley

Finance Director