Case Study: Balibaris achieves a customer-centric omnichannel retail experience with Cegid Retail Live Store

Balibaris deploys Cegid Retail Live Store to drive an omnichannel, customer-centric strategy

Balibaris, the premium menswear retailer, needed a fast, agile way to support its omnichannel, customer-centric strategy while dealing with limited store stock and the challenge of not losing sales when popular items were unavailable. To improve the in-store experience and keep the physical store central to the brand, Balibaris turned to Cegid Retail Live Store from Cegid.

Cegid implemented Cegid Retail Live Store to give Balibaris unified stock visibility, real-time selling, and flexible fulfillment options. Store associates can now offer alternatives, complete digital sales in-store, and arrange same-day or next-day delivery to the customer’s home or store via multiple payment methods. The result is a stronger customer experience, fewer lost sales, and a smoother blend of digital and physical retail.

Balibaris

Julien Schneider

IT and Finance Director