Case Study: ASICS achieves POS compliance across 13 countries with Cegid

ASICS simplifies POS compliance across thirteen countries with Cegid

ASICS, the global sporting goods retailer, needed a simple, reliable POS and unified commerce solution that could keep up with complex fiscal compliance requirements across 13 countries. Using Cegid, ASICS also gained a platform that could adapt to changing regulations in multiple markets, including strict receipt and tax rules in places like Italy.

Cegid implemented a purpose-built retail POS platform that works out of the box, reducing the need for customization and helping ASICS’ IT team focus on strategic priorities. The result was faster store readiness, smoother compliance management, and a scalable foundation for future mobile POS use at high-traffic sporting events, with ASICS citing a long-term, nine-year partnership with Cegid and ongoing confidence in the solution.

ASICS

Alexander de Gee

IT Director