Case Study: Oberalp Group achieves seamless omnichannel retail and stronger customer loyalty with Cegid

How Smart Inventory Management Fuels Global Success

Oberalp Group, a global outdoor apparel retailer, needed to unify omnichannel and retail operations across its store network while improving stock management, loyalty, and customer experience. The challenge was to create a seamless customer journey and stronger operational control, and it worked with Cegid to support this goal.

Cegid implemented software that streamlined inventory and retail processes, backed by a robust loyalty system that powered omnichannel marketing. The result was smoother store operations and more personalized service, with more than 50% of Oberalp’s revenue now coming from registered customers who outperform unregistered ones across key performance indicators.

Oberalp Group

Arno Hofer

Retail Marketing Manager