Case Study: Vivienne Westwood achieves a seamless global luxury retail experience with Cegid

Vivienne Westwood x Cegid When Avant-Garde Meets Retail Innovation

Vivienne Westwood, the iconic British fashion house, partnered with Cegid to digitise its global retail experience and support omnichannel growth. The brand’s challenge was to create a smoother, more personalised, and consistent customer journey across 22 flagship stores and more than 100 franchise locations worldwide while improving retail operations and inventory control.

Cegid implemented its unified commerce, POS, and inventory tracking solutions in a three-phase rollout across Italy, the UK, the US, and France. The result is a unified view of the customer, real-time retail oversight, and better stock and order management, helping store associates access customer and inventory data instantly and enabling the business to improve product availability, Made-to-Order management, and sales analysis in real time.

Vivienne Westwood