Case Study: Thorntons achieves streamlined retail communications and increased staff engagement with Cegid Retail Store Excellence

Thorntons uses StorIQ to cascade retail communications and drive staff engagement across their store estate

Thorntons, the UK chocolatier with a portfolio of more than 200 stores, needed a reliable way to cascade retail communications and boost staff engagement across its estate. To address this, Thorntons partnered with Cegid Retail Store Excellence and rolled out the StorIQ platform as part of a wider programme to improve in-store communication and colleague involvement.

Cegid Retail Store Excellence’s StorIQ gave head office the tools to quickly send news, videos and trading updates to all store colleagues and provided Area Manager tools to manage reviews and deliver clear, actionable feedback. The solution enabled Thorntons to reach teams across its 200+ stores, change how it communicates with stores, increase engagement with in‑store initiatives, and support measurable improvements in store standards and customer experience.

Thorntons

Claire Tristram

Internal Communications Manager