Case Study: Crew Clothing achieves consistent brand presentation and 48-hour campaign reviews with Cegid Retail Store Excellence

StorIQ has helped Crew Clothing re-position their brand and improve presentation standards

Crew Clothing, a British lifestyle apparel brand with nearly 80 UK stores, needed to re‑position its brand and raise product and presentation standards across a varied estate of large shopping‑centre and small market‑town stores. To achieve consistent in‑store execution, Crew partnered with Cegid Retail Store Excellence and deployed the StorIQ photo, workflow and task‑management platform to give central teams visibility and control over visual merchandising.

Cegid Retail Store Excellence’s StorIQ solution delivered a structured, real‑time overview of each store via photo uploads, workflows and task tracking, enabling rapid review and feedback on campaign launches. As a result, review time for a campaign launch fell from two weeks to 48 hours, teams can instantly instruct stores on required changes, and a centralized visual database has improved consistency across tills, fitting rooms and window displays.

Crew Clothing