Case Study: Bridgestone improves multilingual website performance with Cegeka and Sitecore

New Bridgestone websites support sales

The customer, Bridgestone, faced challenges with an outdated and unreliable multilingual CMS that lacked modern features, hindering their online sales support and branding consistency across different countries. They partnered with vendor Cegeka to implement a new online strategy centered on the Sitecore content management software to gain more control and centralize their web presence.

Cegeka implemented a user-friendly, multilingual Sitecore CMS for Bridgestone, integrating it with the company's back-end systems to create complete product pages. This solution provided a much more reliable platform and enriched content. The measurable results for Bridgestone included a sharply reduced bounce rate and the average visit duration nearly doubling, significantly improving online engagement.

Bridgestone

Gert Meylemans

Executive Manager Corporate and Brand Communications