Case Study: KMDA achieves a 360° customer view with Cegeka’s Microsoft Dynamics CRM

KMDA manages its customers efficiently thanks to Microsoft Dynamics CRM

The KMDA, which operates the Antwerp ZOO and other venues, needed a complete 360° view of its customer base to better manage relationships and sales opportunities. They faced challenges with tracking customer history and product purchases across multiple, disconnected Excel files. To address this, they partnered with vendor Cegeka, who proposed a solution based on Microsoft Dynamics CRM.

Cegeka implemented Microsoft Dynamics CRM 2011, which provided a user-friendly platform that covered most of KMDA's requirements out-of-the-box. Cegeka also developed custom reports and a single-screen customer history dashboard. This solution reduced administrative processing times by 50%, giving staff more time for customer management and providing a complete overview of each customer and the sales pipeline.

KMDA

Ilse Van San

Sales Manager B2B