Case Study: KRC Genk enhances fan experience and future-proofs IT with Cegeka

Football clubs as data companies: how Cegeka is helping shape KRC Genk’s digital future

KRC Genk, a prominent Belgian football club, sought to overcome its fragmented digital infrastructure and data silos to improve the fan experience and drive commercial growth. They partnered with vendor Cegeka to develop a comprehensive vision and roadmap for their digital future, aiming to consolidate their systems and become a more data-driven business.

Cegeka audited the club's digital landscape and designed a future-proof ecosystem. The implemented solution involved creating a central data lake to integrate all data, breaking down previous silos and enabling smarter, data-driven applications. This foundation allowed for the development of a single sign-on platform for fans, consolidating all services and enabling intelligent marketing. The results include an enhanced and integrated fan experience, consolidated reporting for the business, and a future-proof IT roadmap that paves the way for continued innovation and commercial growth for KRC Genk.

KRC Genk

Davy Vanhaen

Commercial Director