Case Study: BelOrta achieves customer-centric CRM visibility with Cegeka and Microsoft Dynamics 365

Dynamics 365 enables Bel'Orta to become fully customer centric

BelOrta, an auction cooperative managing relationships with over 1650 growers and buyers, faced a challenge with siloed customer information. Without a single source of truth, communication was inefficient and stakeholder interactions were not consistently tracked. They partnered with vendor Cegeka to implement a Microsoft Dynamics 365 CRM solution to centralize data and become more customer-centric.

Cegeka designed and built a user-friendly CRM system tailored to the food industry and integrated it with BelOrta's legacy systems using Microsoft Azure. The solution provided a centralized, 360-degree view of all customers, enabling targeted communication and breaking down internal silos. Cegeka delivered the project on time and on budget, resulting in improved information sharing, better customer engagement, and full team adoption of the new system.

BelOrta

Sabine Devreese

Manager, Vegetable Division