Case Study: Penny Appeal boosts donations and user engagement with Cefar

Penny Appeal reduces checkout abandonment by 13% with Cefar

Penny Appeal, a charity providing poverty relief, faced challenges with an outdated website that had a clunky user experience and a complicated donation process, leading to low engagement and conversion rates. They partnered with the vendor Cefar for web design and web development services to overhaul their digital experience.

Cefar redesigned the website with a mobile-first approach, implementing a streamlined one-click donation journey and optimizing the site for speed and accessibility. The results were significant, including a 13% reduction in checkout abandonment and average daily donations spiking towards £10,000. The project also drove a 540% increase in completed checkouts and substantial growth in overall traffic and user engagement.

Penny Appeal