Case Study: Putt in the Park boosts brand visibility and website traffic with CEEK Marketing

Putt in the Park boosts Instagram reach 196% with CEEK Marketing

Putt in the Park, a collection of mini golf courses and cafes in London and Essex, tasked CEEK Marketing with elevating its digital presence and building brand awareness ahead of the summer peak season. The specific challenge was to build an engaged digital audience during the winter and early spring when weather conditions were not ideal for park visits.

CEEK Marketing developed a platform-specific social media strategy, utilizing vertical videos and still content to highlight key selling points. As the weather improved, they supplemented this work with a paid media strategy across Google and Meta to drive traffic for bookings. The results were significant, with Facebook page views increasing by 44% month-on-month and Instagram reach improving by 196%, reaching 10,000 users. This effort also drove 6,000 new users to the Putt in the Park website in the first month.

Putt in the Park