Case Study: Heartwood Build & Design achieves faster consultations, a new revenue stream and increased sales with Cedreo

How Heartwood Build & Design Streamlined Their Business With Cedreo

Heartwood Build & Design, a Cedar Rapids-based high-end home builder and design firm, struggled with outsourcing conceptual designs and lacked an easy way to produce professional floor plans and photorealistic visuals. To streamline sales and the consulting process they turned to Cedreo, using its 2D/3D floor plan and 3D rendering tools to internalize design work and better communicate project visions to clients.

By adopting Cedreo (including features like 2D/3D floor plans and 3D renderings) and leveraging one-on-one training, Heartwood Build & Design brought conceptual design in-house, enabling same-day revisions, creating a portfolio of renderings to attract clients, and opening a new income stream. The switch cut the consulting phase by 30%, improved sales conversion and revenue, and prompted plans to expand the team—outcomes driven directly by Cedreo’s solution.

Heartwood Build & Design

Sheree Ramm

Co-founder