Case Study: ViewLift reduces buffering by 65% with Cedexis Openmix

ViewLift Ensures Quality of Service for Video Distribution with Cedexis

ViewLift, the OTT technology hub behind properties like SnagFilms and Funny for Free, needed a smarter way to improve video quality of service and reduce buffering across millions of devices. Working with Cedexis, ViewLift sought an intelligent, real-time load balancing solution to route users to the best-performing CDN and deliver smoother streaming.

Cedexis implemented Openmix for real-time, latency-based global traffic management, using real user measurements to optimize CDN selection by region. The result was seamless scalability, 100% uptime, improved QoS, and a 65% reduction in buffering incidents, which helped boost viewer retention and overall viewing experience.

ViewLift

Manik Bambha

Chief Digital Officer & CTO