Case Study: Massmotionmedia achieves faster global HD video delivery with Cedexis

Massmotionmedia Improves Online Video Experience for End Users with Multi-CDN Strategy

Massmotionmedia, a major online video provider serving over 100 million monthly video views, needed to deliver high-quality HD video globally with minimal buffering. The company found that no single CDN could consistently provide the best performance across all regions, and some users were experiencing buffering times long enough to cause abandonment. Massmotionmedia turned to Cedexis, using Cedexis Radar and the Openmix multi-provider load balancing service to better understand and address the challenge.

Cedexis implemented a dynamic multi-CDN strategy that routed traffic based on real-user performance data, latency, throughput, and cost. This helped Massmotionmedia reduce buffering to under four seconds, increase HD diffusion by 5%, and improve local HD video usage by 55%. Cedexis also gave the team deeper visibility into CDN partner performance and validated their analysis methods, enabling ongoing optimization of the video experience.

Massmotionmedia

Jocelyn Guyon

President