Case Study: EthnicSmart Achieves Faster Mobile Shopping with CedCommerce PWA Solution

The Success Story of EthnicSmart’s Headless Magento PWA

EthnicSmart, an Indian B2B multi-vendor marketplace for ethnic clothing, struggled with slow mobile performance and poor app adoption, with its native app failing to attract more than 30% of users. To address this, the company turned to CedCommerce and its Cenia Pro PWA Theme for Magento 2 to create a faster, more reliable headless Progressive Web App that could improve the mobile experience and support offline browsing.

CedCommerce implemented the Magento PWA solution with headless technology, push notifications, offline access, and seamless integration with shipping and payment options. The result was a much smoother mobile experience, around 19,000 subscribers within a few weeks of launch, and later about 50,000 push notification subscribers by April 2021. EthnicSmart also reported improved speed, reduced bounce rates, and stronger conversion potential.

EthnicSmart

Balachandran

EthnicSmart