Case Study: Lakewood Ranch boosts homebuyer engagement with Cecilian Partners' interactive maps

Using award-winning interactive maps to help Lakewood Ranch sell more houses than any other community in the nation

The customer, Lakewood Ranch, faced the challenge of simplifying its massive 30,000-acre community with over 20 villages into a coherent and easy-to-understand story for prospective home buyers. The goal was to showcase its vast variety of options without overwhelming consumers. To address this, they worked with the vendor, Cecilian Partners, which employed its Brightdoor CRM technology and consulting services.

Cecilian Partners developed the LWR Xplorer interactive map, a solution that evolved through feedback to become an integrated part of the website journey. This tool provides tailored maps to help users understand the area, explore villages, and view points of interest. The solution significantly increased map dwell time and usage by over 50%, playing a meaningful role in helping Lakewood Ranch maintain its position as the #1 selling master-planned community in the United States.

Lakewood Ranch