Case Study: Trendsetter Homes boosts buyer engagement and lead quality with CEA Marketing

Trendsetter Homes boosts lead engagement with CEA Marketing’s multi-touch journey

Trendsetter Homes, a Springfield-based home builder, faced the challenge of strengthening its lead pipeline in a competitive market. They needed to engage potential buyers throughout the lengthy home-buying journey by providing value beyond basic floor plans. CEA Marketing was engaged to develop a digital marketing campaign to address this.

CEA Marketing executed a multi-channel campaign centered on educational content and lead nurturing. The solution used gated resources, automated emails, and targeted ads aligned with the buyer journey. This approach generated high content download rates, increased email and social engagement, and ultimately improved conversion rates from lead to homebuyer for Trendsetter Homes.

Trendsetter Homes