Case Study: Gracewater at Sarasota drives sales and interest with CEA Marketing

Gracewater at Sarasota generates 700+ registrations in 4 months with CEA Marketing

Gracewater at Sarasota, a master-planned community development by investors Terry Wolfram and Eldon Johnson, faced the challenge of establishing itself as a premier residential destination in a competitive coastal Florida market. They partnered with CEA Marketing to navigate market complexities, differentiate their brand, and drive sales conversions amid hurdles like COVID-19 delays.

CEA Marketing implemented a multi-faceted strategy combining digital, print, and experiential tactics. This included strategic branding, market research, a VIP launch event, and targeted campaigns highlighting community amenities. As a result, CEA Marketing's efforts generated over 700 registrations within four months, 500 leads, and 50 sales-qualified leads. A successful VIP Grand Opening event also engaged over 1,000 interested parties and 200 realtors, solidifying the project's sought-after status.

Gracewater at Sarasota