Case Study: the Gasparilla Bowl builds a stronger brand and boosts ticket sales with CEA Marketing

Gasparilla Bowl grows Facebook 16% with CEA Marketing

The Gasparilla Bowl, a college football event, faced the challenge of launching and promoting a completely new brand after relocating stadiums, needing to build community support and attract sponsors. CEA Marketing, a full-service agency, was enlisted to provide branding and comprehensive marketing services.

CEA Marketing executed a campaign using targeted social media, digital marketing, and community events to match the local culture. This solution drove substantial growth across all social platforms, including a 35% increase on Instagram, and resulted in the sale of 35,000 tickets. The vendor successfully revitalized the event, achieving record-breaking attendance and strengthening sponsorship value.

Gasparilla Bowl