Case Study: Epperson Generates Thousands of Leads with CEA Marketing

Epperson drives 2,150 Lagoon Wait List leads in four months with CEA Marketing

The customer, Epperson, a new community in Wesley Chapel featuring a Crystal Lagoon, needed a comprehensive marketing strategy to generate leads for its exclusive wait list prior to launch. CEA Marketing was engaged to build interest and convert it into qualified leads.

CEA Marketing implemented a full-service strategy, creating a lead-generating landing page and a digital "Lagoon Living" series. Their solution included market research, digital advertising, lead nurturing, and sales support. The results were impactful: the campaign drove over 4.5 million impressions, generated 2,150 wait list leads in four months, and achieved email engagement rates significantly above industry standards.

Epperson