Case Study: Cardel Homes boosts home sales with CEA Marketing

Cardel Homes boosts home sales and wins national award with CEA Marketing

Cardel Homes, a distinguished home builder with over 40 years of history, needed to revamp its marketing approach to better engage local home buyers, improve brand awareness, and ultimately increase sales. They partnered with the vendor CEA Marketing to implement a comprehensive digital marketing strategy.

CEA Marketing developed a detailed homebuyer guidebook, which was used to create a series of monthly micro-campaigns including email promotions, social media demonstrations, and blogging. This cohesive strategy educated potential buyers on Cardel Homes' luxurious features. The campaign significantly increased brand recognition and home sales, with Cardel Homes winning a national award at the NAHB Sales and Marketing Nationals competition, demonstrating the effectiveness of CEA Marketing's approach.

Cardel Homes