Case Study: Active Interest Media modernizes fulfillment and clears a 10K backlog with CDS Global

Active Interest Media clears 10,000-email backlog in 3 weeks with CDS Global

Active Interest Media, a publisher with a diverse portfolio of niche brands, faced rising operational costs, fulfillment fragmentation across multiple platforms, and a critical customer service staffing shortage that disrupted subscriber interactions. To address these challenges, they partnered with vendor CDS Global for its advanced fulfillment and customer care services.

CDS Global implemented a suite of solutions, including seamlessly absorbing all phone-based customer support, which cleared a backlog of over 10,000 emails in just three weeks. This provided operational resilience and allowed AIM to improve forecasting and focus on launching new membership initiatives. The partnership with CDS Global resulted in a stronger brand strategy and gave the company confidence in its platform for future growth.

Active Interest Media