Case Study: Tourism Victoria achieves 100% uptime and high-performance access to Chinese visitors with CDNetworks

Reaching into China with Online Tourism and Destination Marketing

Tourism Victoria, the Victorian Government’s lead tourism agency, needed to reach millions of Chinese-speaking travelers through a Chinese-language site (cn.visitmelbourne.com) as part of a multi‑million dollar promotional campaign. The team faced China-specific challenges — variable internet infrastructure, content filtering and peering issues, and high latency from Australia — plus the prohibitive cost of hosting in multiple datacentres, all of which threatened site performance and availability.

They selected CDNetworks for its genuine mainland China presence and global PoPs to accelerate dynamic content and cut latency. The CDN was rapidly deployed with configurable caching, reporting and security features; the campaign served millions of visitors with 100% uptime, improved load times, and now Tourism Victoria uses the service as a global performance wrapper to handle spikes and expand into new markets.

Tourism Victoria