Case Study: NHN Corporation achieves rapid China entry and faster, more reliable site performance with CDNetworks China Acceleration

NHN Leaps Over China’s Great Wall to Maintain its Competitive Leadership Position

NHN Corporation, operator of Korea’s top web portal Naver and game portal Hangame (together serving hundreds of millions of page views monthly), faced falling engagement from China-based users due to slow page loads and intermittent outages caused by routing and licensing issues behind China’s Great Firewall. With the 2008 Beijing Olympics approaching, NHN needed a fast, reliable way to deliver content inside China to protect market share and ad/revenue streams.

NHN partnered with CDNetworks and adopted its China Acceleration solution, which provided local CDN infrastructure and helped expedite required Chinese business licensing. The result was timely launch before the Olympics, elimination of mysterious outages, faster page loads, increased visitor stickiness and ad/game revenues, and a simplified global delivery architecture that supported NHN’s continued leadership.

NHN

Sewon Jang

Director of the CDN Management Team