Case Study: MailUp achieves 50% latency reduction and opens new markets with CDNetworks Dynamic Web Acceleration

MailUp increases customer satisfaction and opens up new markets with CDNetworks Dynamic Web Acceleration

MailUp is an Italian SaaS company that helps businesses create, send and monitor newsletters, emails and SMS for over 8,000 customers and 25 billion messages a year. As it expanded into non-English markets like Japan and Indonesia, MailUp faced user experience problems—high latency, slow report generation and uneven on-premises server load—that threatened international competitiveness and customer satisfaction.

MailUp deployed CDNetworks Dynamic Web Acceleration, rolled out in about a month and activated per domain, to speed dynamic interactions and geolocate static content. The result was roughly 50% lower latency and a 50% drop in direct traffic to MailUp servers, improved report performance, fewer public-facing web servers (lower maintenance cost), and faster market penetration in Japan, Indonesia and other regions, leading to new customers and increased sales.

MailUp

Michele Cappellini

IT Manager