Case Study: K+ achieves real-time piracy blocking and personalized ad insertion with CDNetworks Edge Application

K+ blocks pirated streams in real time with CDNetworks

K+, a leading pay-TV operator in Vietnam and a brand of VSTV, faced significant challenges with piracy of its exclusive English Premier League broadcasts and had limited ability to insert targeted ads. To protect its content and increase OTT revenue, K+ partnered with CDNetworks to implement a stronger anti-piracy approach and more sophisticated ad insertion without disrupting its service.

CDNetworks implemented its Edge Application platform, which integrated forensic watermarking to trace and block pirated streams in real time and enabled server-side ad insertion for personalized advertising. As a result, K+ significantly enhanced its content security, blocked unauthorized streams immediately, and gained the ability to monetize a broader range of content. CDNetworks' solution also ensured a seamless viewing experience for subscribers, even during peak traffic events.

K+ (vstv)

Nguyen Manh Toan

Head of Products and Services at VSTV (K+)