Case Study: iOffer achieves 200–300% faster site performance and $100K+ infrastructure savings with CDNetworks Dynamic Web Acceleration

iOffer Grows Its Business by Improving Website Performance Up to 300%, and Saves Over $100,000 on Infrastructure

iOffer is a global online marketplace (founded 2001, based in San Francisco) that serves millions of buyers and sellers with interactive, negotiable listings. Rapid international growth—over half of traffic coming from outside the U.S.—exposed performance problems: dynamic page loads often exceeded three seconds, undermining iOffer’s sub-one-second goal and risking user satisfaction and expansion plans.

iOffer implemented CDNetworks’ Dynamic Web Acceleration (a cloud-based CDN that integrated with its Ruby on Rails platform) instead of building costly data centers, boosting site performance by 200–300% and reducing global page loads to under one second. The change saved more than $100,000 in infrastructure costs and delivered measurable business gains within a month: international traffic +4.5%, return visits +4%, page views +3%, plus increased stickiness and transaction volume.

iOffer

Derek Biafore

Marketing Associate