Case Study: GolfWeek achieves 50% CDN cost savings and increased ad revenue with CDNetworks

GolfWeek.com Saves 50% on Internet Content Delivery, While Increasing Advertising Sales through Improved Analytics and Reporting

Golfweek, the flagship brand of Turnstile Publishing, runs Golfweek.com—a video-heavy site that relies on advertising revenue. The site faced a major challenge when its incumbent CDN provider could not deliver reliable video analytics, offered poor support, and enforced inflexible contracts, limiting its ability to maximize pre-roll ad revenue, serve international visitors efficiently, and avoid costly upgrades.

Golfweek switched to CDNetworks for integrated video reporting, broader global reach, guaranteed uptime, and flexible service terms. The move cut internet content delivery costs by about 50 (roughly $40,000) annually, eliminated vendor lock-in, improved ad sales through granular analytics and reporting, and enabled international expansion and new features such as sequenced autoplay and additional live streaming.

Golfweek

Ryan Gordon

Lead Web Developer