Case Study: AWOK achieves faster site performance and 6–7% more page views with CDNetworks

Cdnetworks Helps The Middle East’s Fastest-Growing Ecommerce Site On Customer Needs

AWOK.com, a Dubai-based ecommerce site founded in 2013, grew rapidly into one of the UAE’s leading online retailers with a wide range of products and a focus on low prices and convenience. That growth put pressure on site performance and security: slow load times risked losing customers (AWOK found visitors might leave after as little as 270 ms) and the company faced increasing threats from attacks, while internal teams needed to focus on logistics and customer experience instead of infrastructure.

CDNetworks delivered an in-country CDN with dynamic content acceleration, selective caching, SSL and a web application firewall, speeding delivery via local points of presence and protecting the site. The result was faster time-to-interaction and smoother scrolling, a 6–7% increase in page views, reduced bandwidth costs and freed internal resources so AWOK could concentrate on improving the customer journey.

AWOK

Bilal Shahwani

CTO