Case Study: Bang & Olufsen achieves 90% faster page loads in China and consolidates data centres with CDNetworks

After Implementing Cdnetworks, Bang & Olufsen Consolidated Data Centres and Reduced Website Load Times Significantly

Bang & Olufsen, the Danish audio‑visual design company founded in 1925, sought to grow online sales in fast‑growing markets—particularly China—but its consumer sites (bang‑olufsen.com and beoplay.com) and smart TV update streams, hosted in UK data centres, were slow or failing to load for mainland Chinese users. Tests using nearby Hong Kong and Singapore data centres still didn’t meet performance goals, causing slow page loads, update timeouts and customer complaints.

Bang & Olufsen deployed CDNetworks for its proven mainland China presence and global CDN performance, rolling out the service in under three days. Results included up to 90% faster homepage downloads, a 98% successful page‑download rate in China, elimination of smart TV update timeouts, consolidation of multiple data centres down to one UK site, and measurable reductions in complaints and improved customer satisfaction.

Bang & Olufsen

Lars Hardboe Galsgaard

Managing Director