Case Study: Mazda Roseville strengthens customer engagement with CDK Global

Mazda Roseville engages 100% of customers within 15 minutes with CDK Global

The customer, Mazda Roseville, an automotive dealership, sought to enhance its real-time communication and customer engagement during the buying process. To address this challenge, they implemented CDK CRM from the vendor CDK Global.

The solution from CDK Global streamlined their workflow and integrated with their digital retail tools, increasing team visibility and response efficiency. The results included a 100% rate of customer engagement within 15 minutes during business hours, leading to increased customer loyalty, retention, and ROI.

Mazda Roseville