Case Study: Benzel-Busch delivers a seamless, personalized dealership experience with CDK Global

How Benzel-Busch Delivers a Seamless, Personalized Experience With CDK

Benzel-Busch, a family-owned auto dealership group, sought to enhance its legacy of personalized customer service by removing operational friction across its three locations. To support their high-touch, customer-centric mission, they partnered with vendor CDK Global and its full suite of dealership software tools to create more seamless and transparent processes.

By implementing CDK's integrated platform, including service pricing tools and the CDK Intelligence Suite, Benzel-Busch gained a single source of customer truth and data-driven insights. The solution from CDK delivered significant results, including a $160 increase in parts sales per repair order and a $30 per hour improvement in their effective labor rate, driving consistent financial growth while maintaining their personalized service approach.

Benzel-Busch

Joseph Agresta

Dealer Principal