Case Study: Henny Penny Corporation achieves 85% of orders online (34,000/year) with CDI Technology’s ERP2Web (EZ-Order)

Henny Penny - Customer Case Study

Henny Penny, a leading foodservice equipment manufacturer, faced a major ordering challenge: because its products are highly configurable, nearly 90% of orders were entered manually by customer service into JD Edwards, making the process slow and cumbersome for customers. To support growth and improve customer experience, the company needed an online portal that would let customers place complex, configured orders without assistance.

CDI’s ERP2Web powered the EZ Order portal, integrating directly with the JD Edwards Configurator so customers can configure and order models and accessories, re-order past configurations, view order status, create quotes, pay invoices, and use multi-language support. Since launch, EZ Order handles about 34,000 orders annually (≈85% of total), is used by 140+ distributors (with over 70% of their orders online), and has enabled global growth while reducing calls to customer service.

Henny Penny Corporation

Bob Blackburn

IT Delivery manager