Case Study: GSK achieves faster, automated access to Veeva Vault data with CData Sync

GSK reduces Veeva Vault pipeline delays from months to real time with CData Software

GSK, a global biopharmaceutical company, faced limited agility and an expiring CRM platform. Their medical affairs team relied on a third-party tool to extract data from Veeva CRM (Salesforce) for analysis, but this tool became obsolete as Veeva transitioned to its new Vault platform. Internal IT solutions were too slow, with change requests taking months, hindering the team's ability to rapidly enable its field teams. They turned to CData Software and its product, CData Sync, for a solution.

CData Sync provided automated, schema-aware pipelines that connected directly to Veeva Vault APIs and replicated data to an Oracle database. The solution eliminated manual data workarounds and IT bottlenecks by automatically adapting to schema changes without user intervention. This enabled GSK to migrate faster to Veeva Vault CRM and empowered its medical affairs team with direct, agile access to data. The results included faster time to insight and a more efficient patient-centric outreach initiative, which used real interaction history to route insights to the right medical science liaisons, avoiding redundant outreach and saving time in the field.

GSK