Case Study: Belden centralizes marketing data and speeds Tableau reporting with CData Connect AI

Belden delivers Tableau reports in minutes with CData

Belden Inc., a leading American manufacturer of electronic cabling and networking solutions, faced a challenge when its marketing team's expanding tech stack made it difficult and time-consuming to consolidate data for reports in Tableau. With limited IT resources, Belden's Data & Analytics IT Supervisor turned to CData Software and its product, CData Connect AI, to find a solution for centralizing access to numerous marketing data sources without costly custom development.

The solution implemented by CData Software provided a cloud-based hub that connected all of Belden's marketing applications, including Salesforce Pardot, Google Ads, and social media platforms, directly to Tableau. This allowed administrators to handle reporting requests in minutes with no upkeep required. The result was that marketing, sales, and leadership teams could now easily analyze live data in one convenient dashboard, empowering the entire organization to become more data-driven.

Belden, Inc