Case Study: Bundaberg Brewed Drinks achieves integrated global sales and demand planning and improved forecast accuracy with CCH Tagetik Supply Chain Planning

Bundaberg Integrates Sales and Demand Planning at the Global Level

Bundaberg Brewed Drinks, an Australian family‑owned CPG beverage maker whose brews are sold in over 60 countries, faced a disjointed demand‑planning process built on spreadsheets and a limited ERP tool. The company needed a streamlined global planning process and better forecast accuracy.

By implementing CCH® Tagetik Supply Chain Planning, Bundaberg established one integrated global sales and demand‑planning workflow with improved visibility and efficiency. The new solution reduced manual work and delivered more accurate forecasts, meeting the company’s goals for a unified, scalable planning process.

Bundaberg Brewed Drinks

Andrew Perry

IBP Manager