Case Study: Fundamo achieves greater sales pipeline and exit value with CCgroup

Fundamo - Customer Case Study

Fundamo, a forerunner in mobile financial services, needed to increase short-term sales across the mobile and banking industries while also maximizing its long-term value ahead of a potential exit. CCgroup worked with Fundamo to address its low visibility in international mobile and banking markets and help communicate the company’s value to prospects and investors.

CCgroup developed strong messaging and led a PR and thought leadership program that included joint media activity with customers, conference and awards campaigns, influencer tours, and responses to inaccurate industry stories. As a result, Fundamo executives spoke at every major relevant conference for more than three years, the sales pipeline was strengthened, and the company’s profile and value were elevated, contributing to Fundamo’s $110 million acquisition by Visa.

Fundamo

Aletha Ling

COO