Case Study: PepsiCo achieves instant in-app campaign support with CBOT's AI Assistant

PepsiCo - Customer Case Study

PepsiCo, a leading global food and beverage company, faced the challenge of providing immediate in-app support for users of their KazandıRio campaign application. They wanted to offer a simple, user-friendly experience that addressed common questions without requiring users to leave the app to get help. They partnered with conversational AI vendor CBOT to address this need.

CBOT implemented an AI-based campaign assistant named KazandıRio Assistant using their comprehensive CBOT Platform. The solution provided 24/7 instant service, automating campaign support and giving users easy access to information on topics like promotions and account issues. This allowed PepsiCo’s customer service team to focus on more complex interactions, resulting in efficient human resources management and effective cost management for the company.

PepsiCo