Case Study: VSP Global achieves data-driven innovation and market insight with CB Insights

VSP Global - Customer Case Study

VSP Global, the leader in health-focused vision care, needed a better way to identify and validate innovation opportunities across its complex business and nearly 90 million-member network. To build a stronger case for change, VSP Global turned to CB Insights and its platform, research, and data to track market shifts, startup activity, patents, and emerging trends such as smart glasses, virtual wellness, and omnichannel customer engagement.

CB Insights helped VSP Global’s innovation team produce credible, evidence-based proposals that won internal buy-in and guided decisions on what to commercialize, study further, or pursue next. The partnership also produced measurable impact in the form of faster, more well-substantiated research and reports like the “Future of Personal Performance,” while strengthening VSP Global’s credibility with executives and the startup ecosystem.

VSP Global

Ruth Yomtoubian

Head of VSP Global Innovation Center