Case Study: MUFG achieves better fintech trend insight and innovation sourcing with CB Insights

Understanding Fintech Trends and Companies at MUFG

MUFG, one of Japan’s крупнейших financial institutions, needed a better way to track emerging fintech trends and identify promising companies and partnerships. Instead of relying only on traditional media and personal networks, the Global Innovation Team turned to CB Insights to support top-down market research and bottom-up company discovery, helping the bank stay ahead of fast-moving innovation.

Using CB Insights’ research platform and Collections feature, MUFG was able to evaluate private companies, track market shifts, and build stronger internal cases for innovation. CB Insights helped MUFG spot trends like Buy Now, Pay Later early, educate business teams, and ultimately support a successful partnership that expanded capabilities for small business clients.

MUFG

Bill Baxter

Director, Digital Transformation Division