Case Study: RSM achieves faster, data-driven innovation research with CB Insights

How RSM’s Multi-Disciplinary Innovation Lab Cuts Through the Noise and Tells Stories with Data

RSM, an audit, tax, and consulting firm, needed a faster, more reliable way to keep up with trends, handle complex research requests, and make sense of emerging technologies across many industries. Its Innovation Research Lab had been using disparate tools on an ad hoc basis, including occasional use of CB Insights, but wanted a single platform to support its internal teams and customers.

CB Insights became RSM’s all-in-one research platform, with features like Daily Digest, Collections, Analyst Briefings, Mosaic Score, and Market Maps helping the lab monitor funding, shortlist companies, map competitive landscapes, and turn data into clear narratives. RSM said CB Insights cut through the noise and delivered actionable business intelligence in minutes instead of days, enabling the team to evaluate dozens of companies for a single request and better support decisions around partnering, investing, and innovation.

RSM

Andrew Murphy

Innovation Research Manager