Case Study: FirstMark Capital achieves faster company discovery and real-time trend tracking with CB Insights

How FirstMark, one of NYC’s most successful VCs, uses CB Insights to discover companies and track emerging trends

FirstMark is a leading early‑stage venture firm in New York City (founded 2008) with more than $1.5B under management, 60+ active portfolio companies, and extensive community and events programs that reach 30,000+ members. Despite strong deal flow from its network and ecosystem, the firm needed a scalable, programmatic way to continuously discover and track emerging companies, see funding events in real time, and monitor nascent industry trends across geographies.

FirstMark adopted CB Insights’ Deal Search and Industry Analytics to filter activity by stage, industry, and region, and to set up automated feeds for ongoing monitoring. The platform now underpins their market research and diligence processes, giving the team a data‑driven view of macro trends and competitive activity that helps them evaluate opportunities faster and stay ahead of the startup landscape.

FirstMark Capital

Amish Jani

Managing Director