Case Study: Block achieves faster, more strategic corporate development with CB Insights

How CB Insights Helped Improve Block’s Corp Dev Strategy

Block, through its Cash App and corporate development teams, needed a better way to track fast-moving fintech markets, evaluate acquisition targets, and stay on top of global trends. Existing public databases and internal resources lacked the depth and context needed to understand companies, their funding, and what those signals meant for Block’s strategy, especially as competition and market shifts accelerated.

CB Insights provided the data, research, and insights Block needed, along with features like Collections to organize prospects, competitors, and watch lists across teams. With CB Insights, Block says it became more strategic and focused, cut through manual spreadsheet work, and supported a 10x increase in M&A activity over four years while also helping the team quickly produce trend reports and respond to COVID-era and broader fintech changes.

Block

James Loftus

Global Ecosystem Lead